Advertising campaign for Grand Central Terminal

Recently I shot an advertising campaign for Grand Central Terminal, to promote their retail stores. It was a multi-day shoot in September and November, with a variety of images needed: models with shopping bags in and around the building, night and daylight wide shots of the interiors and exteriors, and even lesser-known details of the landmark station. A lot of planning and preparation went into the project, so a big thanks to Grand Central, to their agency The Watsons, and production team Starlyn Creative!

One of the images was in Metro free newspapers in NY yesterday, and you can see other images on phone booths and in the NY Times shopping supplement. See a few tearsheets here.

I learned a lot about Grand Central, appreciating many of the finer details about the place, such as the exquisite lights, as well as the bronze rats at the Lexington Ave entrance, and a tree sculpture floating above the Grand Central Market’s east entrance!